Sabi Lowder
Currently — Marketing Manager at Westminster University
78K
TikTok, organic
50K
Email list from 0
730K+
YouTube, one campaign
16K
Followers in 1.5 years
$200K
Impact funding raised
Selected work
2025–
Westminster University
Marketing Manager across 10+ departments, managing campaigns for multiple audience segments: internal clients across admissions, advancement, and faculty; prospective and current students; and the broader Salt Lake community.
100+ project pipeline · A/B testing · Audience research · Content development & creation
2024–2025
The Thinking Game
Built the digital campaign and content for a documentary about Google DeepMind’s AI lab, for local and international audiences, including setting up and managing the YouTube channel including supporting ticketed screenings and audience growth across platforms.
730K+ YouTube views · 67.7K subscribers · 3,900+ paid link clicks · 2,000+ signups · 8,660% YoY growth within six month campaign
2019–2023
The Right to Read
Produced a feature documentary about the literacy crisis in America, then led the digital campaign and content creation.
Silver Anthem Award winner · #7 on Apple TV · Executive produced by LeVar Burton · 50K email list from 0 · 16K followers in 1.5 years
2024–2025
Copper Common & Hot Buns
Led creative direction from photo shoots to content creation and ran an influencer program with 10+ local creators for two SLC hospitality brands.
1,471% increase in non-follower reach · 259% increase in impressions · 225% increase in link taps in 90 days
2021–2023
Personal TikTok
Built a personal, story-driven account with short-form video.
78K followers · 5M+ views · 123K+ likes · organic
Notes
Event
ALOK Vaid-Menon at Westminster · with SLCC
Operations
Westminster Marketing Operations
Content
Favorite Right to Read Posts
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Content
Human|Work Project · Instagram & Content
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Community
Through the Lens: The Right to Read · RadioWest
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Content
Clearlink · Reviews.org · 1.5M views
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Content
Remembering Srebrenica · PSA for Mayor Jenny Wilson
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Roots
Overzealous college student: collaborated with UCASA to train 40+ students as victim advocates · Utah Democratic Party intern · RadioWest intern