Sabi Lowder

I think about building audiences like making long-lasting friends.
I love tracking metrics and using feedback to make better decisions.

Currently — Marketing Manager at Westminster University

78K
TikTok, organic
50K
Email list from 0
730K+
YouTube, one campaign
16K
Followers in 1.5 years
$200K
Impact funding raised

Selected work

2019–2023
The Right to Read
Produced a feature documentary about the literacy crisis in America, then led the digital campaign and content creation.
Silver Anthem Award winner · #7 on Apple TV · Executive produced by LeVar Burton · 50K email list from 0 · 16K followers in 1.5 years
Film & PSAs · Documentary production · Content creation · Digital campaign & community management
2024–2025
The Thinking Game
Built the digital campaign and content for a documentary about Google DeepMind’s AI lab, for local and international audiences, including setting up and managing the YouTube channel.
730K+ YouTube views · 67.7K subscribers · 3,900+ paid link clicks · 2,000+ signups · 8,660% YoY growth within six month campaign
Digital strategy · Content creation · Paid social · ROCO Films
2025–
Westminster University
Marketing Manager across 10+ departments, managing campaigns for multiple audience segments: internal clients across admissions, advancement, and faculty; prospective and current students; and the broader Salt Lake community.
100+ project pipeline · A/B testing · Audience research · Content development & creation
Marketing ops · Campaign design · PR & partnerships
2024–2025
Copper Common & Hot Buns
Led creative direction from photo shoots to content creation and ran an influencer program with 10+ local creators for two SLC hospitality brands.
1,471% increase in non-follower reach · 259% increase in impressions · 225% increase in link taps in 90 days
Consulting · Content creation · Organic & influencer management
2021–2023
Personal TikTok
Built a personal, story-driven account with short-form video.
78K followers · 5M+ views · 123K+ likes · organic
Content creation · Audience development