(like Abby with an “S”)
I build digital campaign strategies and operational systems for organizations working on complex, mission-driven challenges. My work spans documentary production, technology communications, and institutional marketing, focused on how narrative clarity and operational rigor create scalable impact.
I produced The Right to Read, an award-winning documentary on America's literacy crisis that reached number seven on Apple TV within 48 hours and generated $200,000 in impact funding. I led the digital campaign for The Thinking Game, a documentary about AI development at Google DeepMind, driving 730,000 YouTube views and achieving email performance four to six times above industry benchmarks.
At Westminster University, I manage 100 plus projects across 15 departments. I've built new systems for intake, prioritization, and tracking, including redesigning our Asana workflows, creating a project prioritization rubric, and implementing our first client feedback survey.
Previously, I created consumer-facing video content for Reviews.org that generated 1.5 million views and built a 78,000-follower presence on TikTok before stepping back from creator work.
Currently: Marketing Project Manager at Westminster University
Previously: Documentary producer, digital strategist, on-camera communications specialist
A daughter of the Mountain West, I live in Salt Lake City.