← Work
Copper Common & Hot Buns
Rebuilt social presence for two SLC hospitality brands through organic content and partnerships with 10+ local creators. Led creative direction from photo shoots to content creation, managed gifting and creative briefs, and ran an influencer program with creators who actually fit the vibe.
1,471% increase in non-follower reach · 259% increase in impressions · 225% increase in link taps · 10+ local creators · 200K+ combined following
Influencer program
Creator partnerships
Built and ran an influencer program with 10+ Salt Lake creators with a combined 200K+ following. Managed gifting, creative briefs, and content approvals. The goal was always to find creators who actually fit the vibe, not just reach.
185K
Views, Utah Chef's Kiss collab
200K+
Combined creator following
10+
Local SLC creators
ChloBrud · Hot Buns collab ↗
Organic content
Photo shoots & content creation
Led and ran photo shoots for both brands. Shot, directed, and produced organic content including reels, food videos, and behind the scenes. Built the content calendar and creative direction from scratch.
Organic reel · Copper Common ↗Photo shoot · Hot Buns ↗
Results
90 days
1,471%
Increase in non-follower reach
259%
Increase in impressions
225%
Increase in link taps
