Make it stand out.
The Thinking Game
Digital Campaign Strategist | Google DeepMind x Roco Films | 2024-2025
Challenge
Launch AI research documentary for Google DeepMind with zero existing digital infrastructure, targeting both mainstream and technical audiences while maintaining brand integrity.
What I Built
End-to-end digital campaign strategy across 6 platforms—web, Instagram, X, YouTube, email, and Meta ads. Created a 40+ piece branded content library with Canva brand kit. Built multi-channel conversion funnel driving screening requests to newsletter signups to streaming. Executed targeted Meta ad campaigns optimizing for cost per conversion.
Results
730K+ YouTube views across 3 videos. 31K+ Instagram reach with 1,800+ engagements. 55% email open rate, compared to industry average of 35%. 12-19% click-through rate. 8,660% year-over-year growth in form submissions. $0.30 cost per click on Meta ads. 23% year-over-year website traffic increase.
Scope: Website strategy, social media management, email marketing, paid social advertising, social content production, analytics and reporting.