The Thinking Game

Built the digital campaign and content for a documentary about Google DeepMind's AI lab, for local and international audiences. Set up and managed the YouTube channel, ran paid social across six platforms, and built the full cross-channel ecosystem from scratch. All of it in six months.

Built the digital strategy and content ecosystem for a feature documentary about Google DeepMind's AI research lab. The campaign ran across YouTube, Meta, email, and local screening promotion simultaneously, targeting both general audiences curious about AI and local communities where the film was screening.

Set up the YouTube channel from zero, managed paid social budgets across platforms, wrote and produced content, and coordinated with multiple stakeholders including the film's directors, Google DeepMind's comms team, and distribution company.

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