The Thinking Game
Social Lead &
Project Manager
The Thinking Game is a documentary about artificial intelligence, scientific discovery, and what it means to pursue general intelligence.
I led the digital rollout and content strategy for the film’s release, managing high-level stakeholders, aligning brand across global partners, and creating content that reached hundreds of thousands.
Developed a multi-platform campaign strategy focused on YouTube, Instagram, and X
Produced and edited shortform videos, trailers, and pull quotes from longform interviews
Drove 460K+ YouTube views and 6K+ new followers in a six-month launch campaign
Liaised with ROCO Films, Dartmouth Films, and Google DeepMind’s brand team to ensure creative alignment and timely approvals
Managed budget, freelancers, ad spend, and delivery timelines across multiple time zones
Balanced tone and voice between academic/scientific stakeholders and public-facing storytelling
Coordinated with internal comms and DeepMind’s Head of Staff for Nobel Prize-winner Demis Hassabis to approve assets and direction