In 2023, my content reached over five million views…

I had been trying to grow my account for months.

I was doing trends, silly dances.

Whatever I thought the algorithm wanted from me.

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None of it worked + I felt embarrassed and desperate.

But then I read Simon Sinek’s “Start With Why.”
Why was I making content? And who was I making it for?

Once I had the answer to those questions, my success skyrocketed.
I applied the lessons to my clients’ accounts.

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My background in doc film and community organizing helped. I felt confident in my storytelling skills, and I knew how to talk to people.

But you don’t need to be a professional to succeed, you just need:

1. A clear why (i.e. why are you doing this? Like, really?)

2. A clear who (i.e. who are you talking to and how?)

3. A plan + some practice (i.e. strategy & skills)

These pillars helped me build clients’ audiences by thousands, and transform them from passive viewers to raving fans while maintaining an authentic voice and community.

Looking forward to helping you do the same.

xo,

Sabi